How Can We Help You?

Do you need to create stronger connections with your customers? Elevate your reputation in the community? Tell your company’s story to the media? Fill your new business pipeline? Figure out how to make social networking work for you?

Then you’ve come to the right place.

Great Communications has the Power to
Change Minds, Move Feet and Open Wallets.

What We Do

PRiority Public Relations llc is a St. Louis public relations agency, but we serve clients all over the United States. We are public relations and marketing communications experts who focus on how we can help your business grow.

We partner with your organization to help you cultivate relationships with the groups of people that matter most to your success: employees, customers, prospects, business partners, media, community leaders, professional associations, shareholders and neighbors.
We get results because we do our homework – we understand your business, your industry, your competitors, your opportunities, your challenges, where you’ve been and where you’re headed.
We develop a strategic communications plan that is aligned with your business goals and focused on achieving measurable results.

And then, we execute that plan with excellence.

Services We Provide

Strategic Counsel

At PRiority, we make it our business to understand your business, so that you can count on us for solid advice. We provide strategic, big-picture thinking without ever losing sight of the details.
Program Evaluation

Sometimes, you need an outside set of eyes to help you evaluate your current communications program. PRiority can identify what is working, what isn't, and help you make the necessary changes to achieve your goals.
Reputation Management

What’s being said about your organization? Anything? Anything good? PRiority can help you develop or find ways to improve your reputation.
Brand Identity

A brand is more than just a great logo. PRiority can help you develop your brand identity, understand and strengthen your position in the marketplace.
Social Media

Today’s social media networks offer the opportunity to connect even more closely with your publics. PRiority can help you establish strategies, develop content or help you run your channels.
Crisis Communications

PRiority works closely with you to identify and manage issues before they escalate to crisis status, but if disaster strikes, you can count on us for help.
Media Relations/Coaching

We work to secure earned media coverage of your stories in outlets ranging from the traditional to the digital, local to national, broadcast to podcast, industry trade to consumer. And we can help prepare you to be relaxed, confident and successfully get your message across in interviews.
Internal Communications

Your employees are your most important public. PRiority understands how to create better communications and deeper connections with the people who interact directly with your customers.
Content Creation

We are expert storytellers and persuasive communicators in every medium. We can create pretty much any content you need that connects with the right audience: company literature, case studies, blogs, annual reports, websites, newsletters, white papers, corporate videos, social media posts, ezines, and more.
Special Events

We know how to create memorable occasions that have a positive impact on your business: product introductions, grand openings, anniversary celebrations, client entertainment, awards banquets, professional development conferences and annual meetings.

Whether it is an annual shareholder meeting, a speech to a trade association or a presentation to employees, we are adept at finding your voice and helping you effectively communicate your key messages with humor, grace and passion.
Award Nominations

There is an art to crafting a successful award nomination, and PRiority knows how to help you bring home the shiny hardware from local, industry or national award programs. We’ve even done it for ourselves, with our work being honored by the Public Relations Society of America’s Silver Anvil Awards, the “Oscars” of the industry.

How We Work


A program is a long-term, complete strategic plan that includes multiple tactical elements. Spend your time and effort on what you do best, and hire PRiority to manage your company’s public relations and marketing communications. We’re proud to be considered a trusted advisor to our clients’ businesses.


A project is a one-time task with a defined scope of work. Typically, projects last for less than six months. You can try out what it’s like to work with PRiority or you can use us as an extension of your communications staff to provide extra, expert help.
Million Words Written

Who We Are

Founded in 2002, PRiority offers experienced counsel, grounded in two decades of serving businesses in more than a dozen different industries. We’ve worked with organizations both big and small, from Fortune 100 corporations to small and regional businesses to professional service firms. PRiority is a St. Louis public relations agency, but we’ve worked in markets all across the U.S.

Sandi Straetker, APR, Owner and Principal

Sandi founded PRiority llc after spending more than a decade in corporate communications and agency account management. Throughout her career, she’s managed marketing communications and provided public relations counsel for major corporations, small businesses and professional service firms. Her work has been honored by the Public Relations Society of America’s Silver Anvil Awards, the “Oscars” of the industry.

She received her journalistic training at the world-renowned University of Missouri School of Journalism, where she graduated with honors. Sandi also earned a master’s degree from the Centre for Mass Communication Research at the University of Leicester in England during her tenure as a Rotary International Ambassador Scholar. She’s proud to have earned “APR” after her name – meaning she received her Accreditation in Public Relations from the Universal Accreditation Board (comprised of nine public relations organizations) after a rigorous examination process.

And when Sandi isn’t working on a client’s business or managing something for the St. Louis Chapter of PRSA, she’s tag teaming with her husband to raise two extremely busy teenagers.
  • We are fortunate to have [PRiority] on our team and highly recommend them to others seeking communications counsel.  
    Lori Rathje, Supervisor, Corporate Communications
    United Fire Group
  • You can count on [PRiority] to deliver on their promises each time, on time and with very high quality!  
    Molly Talbot, Vice President
    Life Enriching Communities
  • In today’s multi-media environment, reporters want the whole package: information for charts and graphs, photos and extra snippets of news for blog items. [PRiority] understands how business journalists work, knows the kinds of stories we look for – and delivers them.
    Andrea Tortora, former editor
    Cincinnati Business Courier
  • [PRiority] provided excellent counsel on communicating with all of our constituencies while seamlessly integrating with our communications group. [PRiority] does a great job and always makes us look good.
    Randy Ramlo, President & CEO
    United Fire Group
  • We are now virtually a household name within our greater area of operation and we owe it all to [PRiority]. I am glad that [PRiority] is on our side and so would you.  
    Evans Nwankwo
    President, Megen Construction

Contact Us

Sandi Straetker, APR
51 Claverach Drive
St. Louis, Missouri 63105